Refined Plans for a Designer Mega-Mansion in San Francisco


Purchased by Mark and Alison Pincus for $16 million in 2012, the nearly 12,000-square-foot Pacific Heights pad at 2950 Pacific Avenue, the rear facade of which is pictured above, returned to the market in 2014 with plans to add a bunker below the home and an $18 million price tag.

Withdrawn from the MLS and scrubbed from the listing agent’s site in early 2015, the property quietly sold to developer Troon Pacific for $16 million that November, at which point even bigger plans to gut and expand the Albert Farr-designed home were working their way through Planning.

Since then, Snøhetta (yes, that Snøhetta) has further refined their plans for the spec mansion. And in addition to two new basement levels – with a new media room, gallery, (art) storage rooms, a catering kitchen, courtyard, terraces and an all-new (secondary) entrance on Broadway – the latest set of plans now include an all-new interior design and flowing central staircase.


The redeveloped mansion would measure a little over 18,000 square feet, with an elevator running from its lowest level to the home’s remodeled fourth floor, above which the existing attic would be converted into a partial mezzanine level and open roof deck.

And yes, a placeholder mailbox for a coveted “2895 Broadway” address, along San Francisco’s Billionaires Row, which the home currently only overlooks, has been hung.